Marketing 4050 Essay Example | Topics and Well Written Essays - 250 words - 1

Marketing 4050 - Essay Example Marketing strategy aims for advertisers to maintain and increase customers for their product. The media on its part aim to be the advertisers and consumers favorite in covering the advert. The advert of alcohol promotion is essential and should be done regularly to keep consumers loyal. Many more consumers will prefer that drink to other liquor brands in the market. The ad quality influences the effectiveness it will have on the market (Ware, Baron and Edge). An ad structured in a persuasive, and credible manner will most certainly be more convincing to consumers. Ads have some consistent features that appeal to customers or discourage them. These include alcohol content percentage and drinking age limit. The alcohol content appeals to consumers according to their preference while the warning on age will limit those who are underage. The leading title article relates to the ad as it is on tax increase mostly on alcoholic drinks. This ad focuses on alcoholic consumers and those interested in the drink. It also targets at investors. The ad influences the reader to pledge its loyalty to it. There are many competitive ads competing both for space in the magazine and consumers. This is a smart investment because it does not only market the company’s product but also its image in

Are Technologically Advanced Societies More Advanced Essay

Are Technologically Advanced Societies More Advanced - Essay Example This is to say that such word is susceptible to varying interpretations. In such case, it is contended that the advancement of a community should not be measured by the number of technologies that it has. Rather, it should be determined by considering the whole aspects of society. It is not to be limited to the advantages that new technology has brought to the people. Stated otherwise, the definition of advancement should not be superficial but substantial. A substantial definition is one which involves the consideration of the people’s state of life. This is to say that, as of this moment, the determination of what constitutes progress should involve economic factors. A country’s economy actually reflects its growth and development. Also, in today’s world, the definition of the word progress is often associated to economic terms due to globalization. Advancement and progress are two interchangeable terms. Both of them signify the growth and development of a soci ety. In such case, either of the two words could actually be used to explain the topic of the essay. It is a contention that there is progress if the following factors are present: (1) all the members of the society are experiencing a high standard of living (2) there is full employment and (3) there is good governance. The three factors are actually essential in determining â€Å"progress.†